Welcome to the Noto Tourism Guide!

This web site is here to provide sightseeing information about Noto-cho. Ishikawa Prefecture is located in the center of the Japanese Archipelago, and Noto is the part of Ishikawa on the peninsula that sticks out into the Sea of Japan. Farm village culture and customs live on in Noto, and the area is world-renowned for its biological diversity: in 2011, Noto became the first Globally Important Agricultural Heritage System in Japan.

We hope that you’ll visit Noto-cho too, to enjoy the traditional culture and beautiful natural scenery of Japan.

Discover Noto

Reports from local

Noto is a treasure trove of delicious foods, making it perfect for chefs.

Benjamin Flatt(Minshuku Flatt's)

Read more

A relaxed lifestyle where you can be true to yourself.

Jiri Kotynek(Nihonkai Club)

Read more

A great place to go back to basics and feel people's warmth.

Wang Min Haw(Shunran no Sato)

Read more

View All

Sightseeing spot

The Elegant “Love Road"

Koiji Coast

See the spot

The Hills of the Rural Landscape

Yanagida Area

See the spot

A Wild Night of Fire

Ushitsu Abare Festival

See the spot

View All

Follow us