The People of Noto, Carrying On Tradition


In Noto, the traditional industries and culture of farming villages that connect them to the surrounding mountains and coastlines live on today. The Aenokoto ritual, a custom maintained by the farming families of the Oku-noto area, has been recognized by UNESCO as an intangible cultural heritage, as a rare and distinctive part of Noto’s farming culture. At the end of the year (December 5th), the invisible spirits of the rice plants are invited into farmers’ homes. As a show of appreciation for the year’s harvest, the farmers treat these spirits to meals and baths. In spring (February 9th), the spirits are seen off as they return to the rice fields. In this way, the people of Noto show their appreciation and deep faith toward nature, through traditional folk customs like festivals and the Amamehagi.


  • Iyasaka Taiko Hatsu-uchi Drumming Performance (January 7)
    Venue: Yasaka Shrine in Ushitsu
  • Amamehagi (February 3)
    Venue: Akiyoshi, Miyainu, Kagatani, Kiyozane
  • Aenokoto Ritual(Seeing the spirits off) (February 9)
    Venue: Throughout Noto-cho
  • Sakataru-gaeshi (April 2)
    Venue: Fujinami (Kannome Shrine)
  • Bow-drawing Festival (April 3)
    Venue: Jurobara Area (Hikatsura Shrine)
  • Idori Festival (November 1 – 8)
    Venue: Ukawa (Sugawara Shrine)
  • Aenokoto Ritual (Inviting the spirits in) (December 5)
    Venue: Throughout Noto-cho

Follow us